Over the past two decades, Alexa Chung has evolved from a quirky TV presenter into a full-fledged fashion icon. With her effortlessly chic style, British wit, and influence that transcends seasons and trends, Chung has been one of the most recognizable names in fashion and media. But as the fashion world continues to evolve, many are asking: where is Alexa Chung now?
In this article, we’ll dive into her current career status, what happened to her fashion line, and what’s potentially next for one of Britain’s most enduring style figures.
A Quick Recap: Who Is Alexa Chung?
Born in Hampshire, England in 1983, Alexa Chung began her career in modeling during her teens before gaining fame as a television presenter on shows like Popworld and T4. Her quirky humor, unique fashion sense, and cool-girl appeal quickly made her a darling of both mainstream and indie fashion scenes.
By the early 2010s, Alexa had become a bona fide global fashion icon collaborating with top brands, being crowned a style icon by the British Fashion Council, and even having a Mulberry handbag named after her.
Fashion Line: The Rise and Pause of ALEXACHUNG
In May 2017, Alexa launched her own fashion label, ALEXACHUNG, bringing her signature style to life through beautifully tailored blazers, vintage-inspired dresses, Peter Pan collars, and playful prints. The line aimed to balance high-fashion design with wearable pieces, and it quickly gained a cult following.
But What Happened?
Despite critical acclaim and a dedicated customer base, Alexa made the difficult decision to pause the brand in 2022. She cited “economic pressures” and challenges faced by small independent labels in a fast-changing retail environment. The announcement came as a surprise to fans, but Alexa handled it with characteristic grace.
“The experience of setting up and running my own company has been rewarding and often joyful but the last few years have been challenging for small independent businesses and ours is no exception.” – Alexa Chung, March 2022
While the label may be paused, Alexa’s creative involvement in fashion is far from over.
Recent Fashion Collaborations & Comebacks
Since putting her label on hold, Alexa Chung has remained firmly embedded in the fashion world lar park lincoln behind a designer’s desk, but in front of the camera, on the runway, and through collaborations with iconic British brands.
Barbour x Alexa Chung
Alexa’s long-standing relationship with Barbour, the British heritage outerwear brand, continues to thrive. Her latest collaboration, “The Edit by Alexa”, launched in early 2025, featured trench coats, festival-ready jackets, and versatile pieces with a distinctly vintage-meets-modern appeal. The collection celebrated utility and style two pillars of Alexa’s aesthetic.
Vogue UK called it “a masterclass in British fashion heritage with a modern twist.”
London Fashion Week Return
In a surprise move, Alexa Chung made a runway appearance at Simone Rocha’s Fall/Winter 2025 show during London Fashion Week. Her return to the catwalk reaffirmed her status not only as a fashion icon but as a key player in the industry. She walked alongside other cultural figures, making it one of the most talked-about moments of the season.
(Source: People Magazine)
Trendsetter at the BAFTA Afterparty
In February 2025, Alexa stole headlines at the BAFTA afterparty, donning a silky, lace-trimmed pajama-inspired Chloé set, paired with a camel wool overcoat.
Her ensemble effortlessly embraced the “pyjamas-as-daywear” trend and showed yet again why fashion critics still refer to her as a “muse in motion.”
(Source: Hello Magazine)
Where Alexa Chung Stands Now: A Snapshot
| Category | Details |
| Current Fashion Activity |
Collaborations (e.g. Barbour), fashion week appearances
|
| Brand Status |
ALEXACHUNG on indefinite pause (since 2022)
|
| Media Presence |
Maintains strong social media presence, no current hosting roles
|
| Public Appearances |
BAFTAs 2025, London Fashion Week 2025
|
| Future Projects |
Not confirmed, but expected to include further fashion/media collaborations
|
What’s Next for Alexa Chung?
While no formal announcements have been made regarding new TV shows or a brand relaunch, Alexa Chung remains a sought-after figure in the world of fashion and pop culture. Here’s what might be on the horizon:
Return to TV or Digital Media?
With her proven charisma and insider fashion knowledge, Alexa could easily re-enter the world of television or launch a fashion-focused podcast or digital series. Her previous hosting role on Next in Fashion was widely praised.
New Collaborations
Given the success of her past fashion projects, it’s likely Alexa will continue working with heritage brands or perhaps even launch capsule collections with global labels. A sustainable fashion line isn’t out of the question either she’s long been an advocate for conscious fashion.
More Writing or Creative Projects
Having previously authored the bestselling style memoir It, a sequel or visual journal could resonate with fans of both fashion and lifestyle culture.
Why Alexa Chung Still Matters
In an age dominated by fast fashion and trend-chasing influencers, Alexa Chung remains an icon of authenticity, wit, and timeless taste. Her ability to evolve while staying true to herself has allowed her to maintain relevance and admiration in an industry known for fleeting attention spans.
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